Despite our fresh experience in manufacturing, the company rests on more than 30 years of experience in farming, sourcing and trading of seafood. Soon, we will be delving into meat and poultry, aiming to provide Egyptian families with a tasty home-made meal.
The idea started with the passion to provide Egyptian families with the same quality they would pay a fortune for in restaurants and hotels, right at the comfort of their own home. With our experience, being a main supplier for several members of the HORECA market, we developed our product to be easy to cook at home, yet providing the same quality of 5 stars’ cuisines.
As our moto entails, We Set the Trend, we wanted to change the consumers’ perception of the frozen seafood category in supermarkets, improving the quality and the packaging of the products along with enhancing the product mix variety. We are proudly followed by a number of other players, that were encouraged to penetrate this category and thus enlarging the category as a whole.